Information about custom fitting:
What is Custom Fitting? 5 main areas Custom Fitting Can Help Tools Used For Custom Fitting: Lie Detector Callaway Opti-Fit System FlightScope Launch Monitor Achiever Launch Monitor Science in Motion Putter Fitting Balance Certified
What is Custom Fitting?   Everyone's golf swing is different so it makes sense to adjust golf clubs to suit the individual. In order to do this, we take a number of measurements in a body screening assessment. Custom fitting is the process for tailoring a golf club to suit your personal swing. As Tom Wishon (Founder of Tom Wishon Golf Technology www.wishongolf.com) says, "Every golfer should have custom fit clubs, that’s the way it has to be. There is a myth out there that only good amateur golfers and pros can benefit from custom fitting – that is very wrong. The high­er the handicap of the golfer, the bigger the room for improvement with custom fit clubs. I can drop an 18 handicapper 4-5 shots over night, but a 6 handicapper, I can maybe only drop 1 or 2 shots. Part of the explanation is that the higher handicapper usually doesn’t have the athletic ability to adjust to what doesn’t fit him. When the average golfer knows about the improvement he can make, this trend will really take off."
5 main areas Custom Fitting Can Help
There are 5 main areas that custom fitting can help to improve your game: More Distance Improve Accuracy Improve Shot Making Consistency Change the Trajectory of Shot Pattern Improve the Swing and Impact Feel of Golf Clubs
1 - I want More Distance
Primary Specifications for more Distance   Clubhead Loft Angle Club Length Club Swingweight or Moment of Inertia Woodhead Vertical Face Roll (Driver only) Club Total Weight Shaft Weight		Secondary Specifications for more Distance   Clubhead Moment of Inertia Fairway woodhead Vertical Roll Clubhead Centre of Gravity Location Full Set Make-Up Shaft Primary Flex Shaft Bend Profile Design Clubhead Face Design

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